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  5. Social networking as a means of influence for customer relations

Social networking as a means of influence for customer relations

I. O. Ushakova
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Reviewed and analyzed milestones of formation and classification of social networks. The comparison of social networks and traditional systems of customers. There are benefits of social networks for customer relationship management .. The basic directions of development of relationships with customers through social CRM.
Keywords: social networks, customer, customer relationship management, social CRM