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  5. Automated advertising planning system for small and medium business

Automated advertising planning system for small and medium business

V.І. Dubrovin , K.О. Fandieieva
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The developed system simplify the decision making process in advertising campaign planning. The system allows you to find advertising products, advertising strategy and the most effective plan of placing advertising messages. The results allow Advertisers to consider all aspects and make the best planning advertising decision in small and medium businesses.
Keywords: dynamic programming, medias are a plan, method of analysis of hierarchies, advertising, semantic network, system of support of making a decision