Annotation: Application of synergetics as new scientific paradigm to management is discussed. The necessary settings for the development of organization as а complex system in the framework of the theory of synergetic management are analyzed. Within the limits of the model of endogenous scientific and technical progress the problem of efficiency increase of integration into the general system at all stages and levels of life cycle of a product is considered. A synergistic model, which allows to present evolution of life cycle on the basis of joint behavior of designing, making and using systems is constructed. On the basis of phase portraits kinetics of continuous transition between modes of realization of life cycle of the product which answer various parities of times of change of a gain of scientific and technical result and the production functions of using and making systems is investigated.