The role of educational services of Ukraine is showed in the global competitiveness. The specificity of educational services, the structure of the market and characteristics of its subjects is reviewed. Analysis of the survey on the impact of the various channels on the awareness of students of higher education held. The advantage of the social impact of the channel from the very close environment shows the entrant, namely parents, friends, classmates. The need to promote the use of new educational services social media substantiated.
educational services, market of educational services, higher education, enrollee, a survey, social networks