The article offers a method of managing interaction with customers printing enterprise publishing products. The essence and stages of the customer's interaction with technology printing company, suggested the procedure of approval procedures of quality control parameters that will enhance the competitiveness of the printing company. Special attention is endowed analysis of common features customer expectations regarding printed products.
customer, printing products, interaction with clients, printing company, quality assurance
"Upravlinnia vzaiemodiieiu pidpryiemstva polihrafichnoi haluzi iz zamovnykamy" [Enterprise relationship management printing industry with customers printed products],
Information Processing Systems,