In work features of definition of a level of competitiveness of polygraphic production on an example of diaries are considered. The basis of comparison is chosen and the competitive advantages of a certain product - the "Mir Panda" diary in the series of similar on the market of youth diaries are determined. The importance of selected factors of competitiveness is determined using the Saati hierarchy analysis method. The peculiarity of the evaluation of the competitiveness of the diary by a graphic method with the help of the method of parametric polygons is considered..
Competitiveness of goods, diary, expert survey, factors of competitiveness