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  5. Analysis of the power of social media as a platform for the sale of goods

Analysis of the power of social media as a platform for the sale of goods

F. Titorenko, J. Bokareva
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The article presents actual issues of development of advertising in social network "Vkontakte" in order to promote the brand "Korania Sketchbook". The article describes the search order of the target audience, testing and launch of advertising posts. Specific examples of creating an advertising campaign.
Keywords: social network, advertising campaign, target audience, brand, korania sketchbook, Vkontakte, promotion