Description: The article provides a set of general requirements for electronic catalogs in the form of a system of basic principles and recommendations. The main aspects that should be considered when developing a directory based on the use of a software agent are considered. The methodology of creating an electronic catalog of equipment for publishing and printing production based on the use of software agents was developed. The solution of the task of developing the electronic catalog of printing equipment was carried out on the basis of the objective tree. To determine the most important criteria for evaluating the effectiveness of the electronic catalog, an expert approach was involved. As a result of the expert survey, it was determined that the most important groups of criteria for assessing the effectiveness of the electronic catalog are: usability; designer component; content The work assesses the level of technological support and the level of commercial efficiency of the catalog on the basis of optimization modeling. The recommendations of the publishing house management regarding the evaluation of the effectiveness of the electronic catalog of equipment for printing production are given. An optimization model is proposed which allows to determine the ranking of the effectiveness of the online catalog of printing equipment on the basis of the use of software agents. The obtained results can be used in the system of quality management of printing production.
Keywords: electronic catalog, equipment of publishing-polygraphic production, program agent