Description: The article presents a methodical approach to the formation of a script of informational and psychological impact on decision makers, which defines the main stages of carrying out informational and psychological influence, the measures taken at each of the stages, as well as methods, methods and techniques of implementation. certain measures. The first stage of informational and psychological influence is sub-coaching and involves the creation of political and psychological portraits of the object, on which the information and psychological influence will be directed, the model of information and psychological influence will be developed, and on the basis of the formation of the script of such influence. The informational and psychological influence script is displayed in a coordinated plan for its conduct and a set of necessary combat and reference documents. When designing an informational and psychological influence script, basic and additional measures are taken into account, the forms, methods and techniques of implementation are determined based on the characteristics of the particular object to which the impact is directed. The second stage of information and psychological influence involves the choice or creation of an informational drive and the deduction of the object of influence from the state of psychological balance on the basis of the political and psychological portraits of the individual. The third stage is the main one, within which the information drive is promoted and the planned measures of informational and psychological influence are implemented. The fourth stage is dedicated to consolidating the results and provides for the smooth completion of information and psychological impact after achieving the goals set or due to force majeure conditions. In the conditions of a dynamic change in the information environment, the formation of an optimal script of this conduct, which depends on many factors and, first of all, on the quality of its planning, the accuracy of the evaluation of the characteristics of the objects of influence, the possibility of timely monitoring of the course, is crucial to the outcome of the information and psychological impact. implementation of the influence, conformity of the involved forces and means, etc. The methodical approach to the formation of the script of information and psychological impact on decision makers allows to ensure the high quality of implementation of the planned influence. This approach to the formation of the script of information and psychological impact can be extended to other objects (target groups) of influence.
Keywords: informational and psychological influence, informational psychological operation, object of information and psychological influence, scenario of informational and psychological influence
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