In this article discusses the importance of intellectual capital and knowledge management programs, which are the most effective tools for the management of organizations and improve their competitiveness. As the number of Internet users, access to social networks, these instruments become even more weight and importance in the organization. Also in the article explores ways to improve the efficiency of pharmaceutical companies in the development of intellectual capital and knowledge management program, with examples like the experience of some pharmaceutical companies.
intellectual capital, knowledge management, pharmacy
"Rol yntellektualnoho kapytala y prohramm upravlenyia znanyiamy v farmatsyy" ,
Scientific Works of Kharkiv National Air Force University,