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  3. Scientific Works of Kharkiv National Air Force University
  4. 3(18)'2008
  5. FUZZY SWOT-ANALYSIS OF THE WHOLESALE PHARMACEUTICAL ENTERPRISE

FUZZY SWOT-ANALYSIS OF THE WHOLESALE PHARMACEUTICAL ENTERPRISE

O.V.Dorokhov, L.P.Dorokhova, V.G. Chernov
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Problem’s statement and methodology for the SWOT-analysis of conditions and prospects of the wholesale pharmaceutical enterprise on the basis of fuzzy-approach has been presented. Developed corresponding multicriteria model and its computer realization is carried out. Qualitative and quantitative interpretation of the obtained results has been described. Directions of the further model’s development and improvement, and also the ways of its practical usage for perfection of medical products and the goods of medical purpose distribution processes in the Ukrainian pharmaceutical market are certain.
Keywords: modelling of commercial working of enterprises, fuzzy-set’s SWOT- analysis