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  5. Definition of requirements to web-sites of pharmaceutical orientation for maintenance of their communicative functionality

Definition of requirements to web-sites of pharmaceutical orientation for maintenance of their communicative functionality

O.V. Dorokhov, I. Moisil, L.P. Dorokhova
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Perspective directions of use of opportunities of a network of the Internet, as modern means of information marketing communications in the market of pharmaceutical production and the goods of medical purpose in Ukraine are certain. The basic criteria and parameters for estimation consumer properties a web-sites pharmaceutical the enterprises which are engaged in manufacture, by wholesale and retail trade, and also distribution medical products and the medical goods are considered{examined}. The basic requirements of functionality and pithiness of such sites from the point of view of users – the population, customers, buyers of medical products and the goods of medical purpose are led. For formalization and the subsequent reception of settlement integrated estimations of quality of pharmaceutical sites application of methods and models on the basis of the theory of indistinct sets is offered.
Keywords: pharmaceutical market, marketing Internet-communications, web-sites of pharmaceutical enterprises