The main principles, positions and directions of practical realization of the concept integrated marketing-logistics are stated. The role of computer technologies and information systems in qualitative logistical services and optimization of chains of deliveries is investigated. The structural model of marketing-logistical information system is developed and offered.
information technologies of logistics, integrated marketing-logistics
"Ynformatsyonnыe tekhnolohyy y sovremennыe yntehryrovannыe marketynh-lohystycheskye systemы" ,
Information Processing Systems,