1. Science
  2. Publications
  3. Information Processing Systems
  4. 8(89)'2010
  5. Information technologies and modern integrated marketing-logistics systems

Information technologies and modern integrated marketing-logistics systems

B. Roca, O.V. Dorokhov
Annotations languages:

The main principles, positions and directions of practical realization of the concept integrated marketing-logistics are stated. The role of computer technologies and information systems in qualitative logistical services and optimization of chains of deliveries is investigated. The structural model of marketing-logistical information system is developed and offered.
Keywords: information technologies of logistics, integrated marketing-logistics