This article describes the importance of advertising campaigns in Internet for more effective business management. The concept of the stages and their features are shown. Also, the basic characteristics of each stage are mentioned. Conclusions are made about the importance of advertising campaigns.
Internet, CTR, target audience, click, banner, site, sales, advertisement
"Reklamni kampanii v Interneti yak nevidiemna chastyna suchasnoho biznesu" ,
Information Processing Systems,