1. Science
  2. Publications
  3. Information Processing Systems
  4. 4(102)'2012
  5. Modeling advertising campaigns cultural events

Modeling advertising campaigns cultural events

A.V. Tarasov, N.A. Bakirov
Annotations languages:

The article deals with the saturation of the modern IT-market products, having the ability to solve the problem of planning marketing campaigns, and concluded the need for the development of original mathematical model taking into account the specifics of advertising cultural events. A mathematical model to assess the distribution of funds between different types of advertising and the trend in the change of their importance.
Keywords: internet, economic-mathematical model, the method of least squares, modeling, advertising